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I was all set to write about this, and the Old NFO beat me to it. Take a look and a read if you're so inclined, and remember you saw it here - or something.
But before you do, you need a little background. A lot of the people reading this hound already know this, and have known it since they were ten years old. Two things you have to know about beer to appreciate what's happening here:
- The manufacturer who brews this swill packages it and sells it (yeah, no shit Sherlock...) ahem! to a distributor, who then, in turn, takes the packaged product around to various retail outlets - stores, bars, whatever. Why does it work this way? Because, genius.
- The distributor takes what the manufacturer sends him. No, it's not supposed to work this way, but this is the way it works. Again, because. See?
There's money involved in every step, which should answer most questions. So - got that? Brewer, distributor, bar, consumer, DUI, domestic, Fraternity Toga Party, and eventually, drunk tank. Like always, there's money in it.
Now that we're all on the same page, looking at the same picture of Ms. Budweiser Light of 2022, here we go...